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WebMD Health Services

Brand Update

Our brand needed a little love. So after a lot of research, soul-searching and sketches, we embarked on a strategic brand refresh. No small feat for a well-established and widely recognized brand! The objective was to ensure our brand remained dynamic and adaptable to the evolving product, the company’s beliefs, and our clients needs. We didn't just create a brand book.... The implementation of the refreshed brand extended company-wide, involving comprehensive training and the development of new materials. The emphasis was on maintaining a cohesive and consistent brand presence across all touchpoints, ensuring a seamless and impactful brand experience.

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